September 25, 2017

Lomography’s New Instant Camera Encourages Photographers to Get Experimental

Fujifilm’s instant film is incredibly fun to shoot. It’s just too bad that many of the cameras Fuji makes are aimed squarely at tweens instead of photo buffs. Even the best of Fuji’s lineup, the Instax Mini 90 Neo Classic, has limited features and an underwhelming plastic lens. That’s where Lomography’s latest instant camera flips the script.

What Lomography has done is hitch its easy-to-shoot automatic exposure system (previously used in the Lomo’Instant Automat) to a wide-angle multicoated glass lens. Translation for non-shutterbugs: clearer, better landscapes and selfies.